Brief 3 – Making the gifs

As I did not have suitable photos of my own work, I sourced images of the process of terrazzo from a blog on 91 magazine. https://91magazine.co.uk/blog/2018/5/1/making-terrazzo-coasters-with-olivia-aspinall-pelican-story Testing: Finals:

Brief 3 – Social Media finals

Brief 3 – Final Packaging Designs

Boxes: Stickers, tape and Tissue Paper: Cards:

Sustainable Packaging

To keep the sustainable approach across the packaging design, I researched into the topic to find providers and examples of products available. Sustainable Packaging coalition: https://sustainablepackaging.org Freckl: https://freckl.co.uk Freckl are a company specialising in sustainable packaging options. Their site has a range of products, from boxes, tape and tissue paper. Looking into their website I […]

Brief 3 – Hopeful Designs final colour palette

From the survey responses I have decided to go with the bold neutrals option, as I feel it translates across the brand better. I do like elements of the rainbow pastel option but feel there is no difference across the branding and it all fades into one colourful gradient mess. I feel the bold neutrals […]

Brief 3 – User testing & feedback

The Survey: I developed a survey to make the final decision on the colour palette. Responses: Even though the responses favoured the pastel colour palette, I felt it best to continue developing the bold, neutrals palette as the outputs were more diverse. The pastels used the same bright gradient across everything without any variation, so […]

Brief 3 – Hopeful designs initial work

Final Logos: Experiments with colour: Initial Packaging Ideas: Initial Social Media: Choosing a colour palette: My plan next is to create a short survey to get peoples opinions on which colour palette styling I should use and what they believe fits the branding well.

Brief 3 – Hopeful Designs, moodboards, sketches, presentation

Presentation:

Brief 3 – Hopeful Designs

For the third and final live brief, I am developing branding, packaging and marketing for my own home decor brand Hopeful Designs. The brand will offer hand made products from home decor, stationary and personalised items. The market for hand made products has increased since covid, so it’s important to stand out and be rememberable […]

Brief 2 – Imperial Works Final Outputs

***WILL ANNOTATE SOON*** Logo: Badges: Badge Postcards: Pocket Guide: Box and extras: Clubhouse signage: